Feelgood glow in women’s football does not extend to finances | Suzanne Wrack

Despite new commercial deals being struck, Women’s Super League clubs are struggling to be profitable

Women’s football has a feelgood glow to it. There is a buzz as the World Cup approaches, record league attendances are being set across Europe, and, from Barclays to Boots, brands are throwing their weight behind the sport sensing the potential for rapid growth.

But what about the foundations? What is this growth, at domestic level, being built on? What does rapid commercial growth and an acceleration of professionalism mean to the balance books? And, crucially, is it sustainable and, if not, how do we get it there?

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