Chinese firms pile in to sponsor World Cup 2018 amid Fifa fallout

Brands seize chance to push products after western firms pull out over bribery scandal

Football fans heading to the World Cup this summer are going to get an education in Chinese TVs, mobile phones, electric scooters and Mongolian dairy products.

As western companies, including Sony, Johnson & Johnson and BP’s Castrol, have pulled out of sponsoring the tournament after the Fifa bribery and corruption scandal, Chinese firms have secured an unprecedented presence at Russia 2018.

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