Campaign to change stereotypical search engine images of female football fans

Campaign aims to displace images of women at football matches which they describe as ‘over-sexualised and non-representative’

Women football supporters are launching a campaign before the World Cup starts with the aim of changing the way that female fans are represented on the internet - particularly in the images displayed by search engines.

The campaign by This Fan Girl, which is also being supported by Carabao, aims to replace what they describe as ‘over-sexualised and non-representative’ images at the top of search results when people look for images of female football fans. They argue that most of the images that come top in search almost exclusively feature young, slim white women, which only represents a fraction of female football fans.

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