‘It looks like a Gaviscon ad’ – Leeds United criticised for new club crest

• Crest result of ‘consultation involving more than 10,000 people’
• Supporters of the club seemingly underwhelmed by new crest

Leeds United have revealed a new crest to commemorate the club’s centenary. It has not been universally welcomed.

The crest, the result of a consultation involving more than 10,000 people according to the club, is of a man giving a salute. The gesture, with the right hand balled into a fist and placed against the heart, is known as the Leeds salute. It has long been associated with the club, but that has not stopped the crest being widely mocked after it was revealed online.

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